Nobody buys seconds. They buy shots.
make prices a brief in cost per usable shot. Retakes, upscales, audio passes and revision rounds are in the number.
You describe the job in one sentence. You get a shot-by-shot budget, on the models that can actually shoot it, with every assumption in the open.
price one shot, free →- priced in
- shots, never seconds
- includes
- takes, upscales, audio, rounds
- one budget
- $29
The list price says $45. This job costs $281 on Veo 3.1.
$236 of $281 is retakes you have not priced.
$58 on MiniMax H3 for the same shot list.
Move an assumption. Every figure moves, including the line above the sheet.
| # | shot | type | length | takes | real cost |
|---|---|---|---|---|---|
| 01 | Cold open, bottle on black, slow push | 4s | 5 | $15 | |
| 02 | Ingredient pour, macro | 3s | 5 | $11 | |
| 03 | Founder to camera, line one | 8s | 8 | $48 | |
| 04 | Factory floor, wide | 5s | 6 | $23 | |
| 05 | Label close, rack focus | 3s | 5 | $11 | |
| 06 | Bottling line, fast pan | 4s | 7 | $21 | |
| 07 | Hands unboxing | 5s | 5 | $19 | |
| 08 | Barista pour, slow motion | 5s | 7 | $26 | |
| 09 | Founder to camera, line two | 7s | 8 | $42 | |
| 10 | Street, morning, crowd | 5s | 6 | $23 | |
| 11 | Product on shelf, dolly | 6s | 5 | $23 | |
| 12 | End card, logo reveal | 5s | 5 | $19 | |
| 12 shots, audio pass on 2 dialogue shots ($0.90) | 1:00 | 72 | $281 | ||
Illustrative figures from our working price book and yield table, as of 01 Sep 2026. Yield is measured per shot type, per model. Each revision round re-takes every shot once. 4K prices at 2.5× the 1080p rate. The continuously crawled price book ships with the product.
Every quote in this business is a guess with a decimal point.
List price is per second
A minute of film reads as $45. That is one take of every shot, and one take is never the shot.
Yield is not one take
Measured yield on dialogue with lip-sync. Nobody writes seven takes into a proposal, so margin pays for it.
Plans hide the rate
That is what a $250 monthly plan costs per second, once you divide the credits by the generations.
Price one shot right here.
Set the shot type, the length and the resolution. Every capable model, priced at the takes it really takes — list price beside it, so the gap is visible.
One usable 5s product macro shot on Kling 3.0 Pro, at 3 takes.
List price says $0.50. The other $1.00 is retakes nobody quotes.
The same shot is $11 on Veo 3.1 — a 7.5× spread for one line of a proposal.
| model | takes | one take | usable shot |
|---|---|---|---|
| Kling 3.0 Procheapest | 3 | $0.50 | $1.50 |
| Wan 3.0 | 6 | $0.30 | $1.80 |
| Kling 3.0 Omni | 3 | $0.70 | $2.10 |
| MiniMax H3 | 4 | $0.55 | $2.20 |
| Runway Gen-4 | 4 | $0.60 | $2.40 |
| Veo 3.1 Fast | 4 | $0.75 | $3.00 |
| Veo 3.1 | 3 | $3.75 | $11 |
Every model in the price book that can shoot this. One take is the list rate for a single generation; a usable shot is that figure times the takes it needs. Measured yield, no revision rounds. Priced as of 01 Sep 2026.
One shot, priced as of 01 Sep 2026. A whole job takes about three minutes — open the full estimate page.
A plan is not a discount. It is a prepaid rate.
Vendors price in credits, and credits move every quarter. Divide the monthly fee by what one take consumes and the unit price comes back out.
| plan | monthly | credits | real rate |
|---|---|---|---|
| Runway Standard Gen-4, 5s, 1080p | $15 | 625 | $0.12/sec |
| Kling Pro Kling 3.0, 5s, 1080p | $26 | 3,000 | $0.06/sec |
| Google AI Ultra Veo 3.1, 8s, 1080p | $250 | 12,500 | $0.25/sec |
Illustrative plan arithmetic, as of 01 Sep 2026. Credit cost is the monthly fee divided by the credits included.
From a sentence to a document a client will accept.
- 01
Brief
One box. “60-second product film, 12 shots, two with dialogue, 1080p, two rounds.” Shots appear as it reads.
- 02
Shot list
Twelve rows, typed and timed, pre-filled. Fix a row and the figure beside it re-prices in place.
- 03
Budget
The top sheet is free. The Budget is $29: shareable, printable, and it re-prices itself when a rate moves.
Prices are public. Yield is earned.
Price book
Every model rate and every plan’s credit arithmetic, re-crawled continuously, with a dated changelog. Free and ungated.
Yield table
Takes per usable shot, per model, per shot type. Measured, then corrected by what finished projects report back.
Stated, not implied
Every price carries an as-of date. Every number names the assumption that moved it. A model we have not costed is not ranked.
| shot type | takes per usable shot |
|---|---|
| product macro | 3 |
| talking head | 4 |
| crowd | 5 |
| fast motion | 6 |
| dialogue, lip-sync | 7 |
Base yield before the per-model adjustment, as of 01 Sep 2026. A talking head is not a crowd, and neither is a lip-sync line.
One Budget for one job. No plans, no seats, no subscription. It stays live and re-prices itself for as long as the job lives.
- single-shot estimatesfree
- price book and changelogfree
- one costed Budget$29
- re-pricing when a rate movesincluded
- refund on requestinside 24 hours
The next time someone asks why it costs that, have the sheet.
make is being built in the open. Single-shot estimates are live and free today; Briefs and the $29 Budget come next. There is nothing to sign up for.