What does one shot actually cost?
Set the shot and read the number. Every figure below prices the takes it really takes to get one usable shot — not one generation at list price. No account, nothing to sign up for.
One usable 5s product macro shot on Kling 3.0 Pro, at 3 takes.
List price says $0.50. The other $1.00 is retakes nobody quotes.
The same shot is $11 on Veo 3.1 — a 7.5× spread for one line of a proposal.
| model | takes | one take | usable shot |
|---|---|---|---|
| Kling 3.0 Procheapest | 3 | $0.50 | $1.50 |
| Wan 3.0 | 6 | $0.30 | $1.80 |
| Kling 3.0 Omni | 3 | $0.70 | $2.10 |
| MiniMax H3 | 4 | $0.55 | $2.20 |
| Runway Gen-4 | 4 | $0.60 | $2.40 |
| Veo 3.1 Fast | 4 | $0.75 | $3.00 |
| Veo 3.1 | 3 | $3.75 | $11 |
Every model in the price book that can shoot this. One take is the list rate for a single generation; a usable shot is that figure times the takes it needs. Measured yield, no revision rounds. Priced as of 01 Sep 2026.
A job is twelve of these, and the retakes compound.
One shot is arithmetic you can do in your head. Twelve shots, two of them dialogue, at 1080p, with two revision rounds the client hasn’t asked for yet — that is where the quote goes wrong. See the whole sheet, costed, on the front page.
| shot type | takes per usable shot |
|---|---|
| product macro | 3 |
| talking head | 4 |
| crowd | 5 |
| fast motion | 6 |
| dialogue, lip-sync | 7 |
Adjusted per model before pricing: a cheaper model that misses more often is not always cheaper. The spread on a single shot already reaches $6.00–$30 depending on which you pick.
Price book covers 7 models. Rates are list API prices per second at 1080p; 4K is priced at the published upscale multiple.